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About

We run the business.
The artist stays the artist.

Eastlink is the team behind the music channels you watch. We handle the operations, the rights and the money, and we keep the split fair enough that creators want to stay.

Why Eastlink exists

Eastlink started with a simple frustration. Music creators were doing the hardest part, making the work, and handing most of the upside to networks that treated music as an afterthought.

So we built the company we wished existed. One team that runs channels, rights, royalties and brand deals with the seriousness the music business actually demands, and keeps the split honest.

Today Eastlink operates a roster of music channels across YouTube and streaming. The model has not changed. Creators keep the majority, own everything, and stay focused on the part only they can do.

Our mission

Keep more of music's money in the hands of the people who make it.

What we stand for

Four rules we do not bend

01

Keep the split honest

We say what we take and we never bury it in the fine print. The number is the number.

02

The creator owns everything

Channels, masters and audience stay yours. We operate on your behalf, we never own.

03

Music is the whole job

Rights, royalties and release strategy are the core skill here, not a side feature.

04

Earn the renewal

No lock-in. We keep your business by being worth keeping, every single month.